Ever since the first online casino popped up a few years ago on the internet, many more have followed in the hopes of luring in punters – enticing them to bet, and then taking ultimately a percentage of the amounts they play with.
Once a new player is acquired, the process of getting them to deposit and play for real cash is not particularly difficult. In fact, this is actually the easy part of the process, and is achieved with a mix of marketing material, and loyalty programs.
However, before a player deposits and plays, an initial step must be completed. Unfortunately, this step is a little bit different, and a lot harder. Of course, you will have guessed it by now. It is the acquisition of the player – and getting them to sign up for an account with your casino.
Sounds easy doesn’t it? However, when you have over a thousand casinos all competing fiercely for customers and players, the fight turns up a notch, and things can get ugly.
Fortunately, in the realm of the internet, it is impossible for company owners to take each other on in a game of – “the best player wins”. Therefore, the only way to lure new players is to entice them with a copious number of rewards, promotions, and loyalty schemes.
This is exactly what the modern day internet casino does. Just take a look at any homepage of one of these companies, and you will see banners and streamers advertising the latest cash back or bonus offer.
Funnily enough, all the safe online casinos have caught on to this these days, and therefore most of the offerings are not unique – simply extensions of what another online casino might be doing.
One clear example of this is the deposit bonus scheme – which sees a dollar bonus added to your account when you make your first deposit. There are a number of conditions surrounding such a feature – so it is certainly not free money.
However, to illustrate the point we are making here, UK casinos offer from 20% deposit bonuses all the way up to 1,000% bonuses – clearly in an effort to put themselves forward as being better than the company over at the other website address.
Ultimately, it is you who decides which casino you want to play with – so choose wisely, and keep casino promotions in mind.